I sit at an odd intersection: I build AI systems for a living, I'm a certified executive coach, and I run my own company. Thirteen-plus years in software, AI research at Kyoto University, and enough coaching hours to know that most advice about "transforming your life with AI" is written by people who have done neither the building nor the coaching.
This site is my working notebook — field notes on AI-augmented performance for high achievers: how founders, executives, and ambitious operators actually use AI to think sharper, decide better, learn faster, and stay focused. Not courses. Not funnels. Notes from practice.
Three things shape how I write here:
I build the systems I describe. I build AI systems professionally — including the publishing and research system behind this site. AI helps me research and draft at scale; the judgments, workflows, and mistakes documented here are mine.
I coach real people through real decisions. Executive coaching taught me the difference between what sounds transformative and what actually changes behavior. When I write about AI as a thinking partner or the risk of offloading your judgment to a model, it comes from watching both succeed and fail in practice.
I name what doesn't work. Every tool review and workflow note tries to say where it breaks, what it costs, and who shouldn't bother. If a page here ever reads like hype, hold me to it: hello@andreihirvi.com.
If you're new, start with the latest essays, or browse the practical answers linked across the site. Russian-speaking readers: ru.andreihirvi.com.